SiriusXM Tour - AfterMarket Radio (360L Platform Launch)

Role: Lead Product Designer

As the lead designer on the SiriusXM TOUR aftermarket radio, I was responsible for the end-to-end user experience of the first-ever release of the SiriusXM 360L design system — a next-generation platform combining satellite and streaming content in one unified interface.

This project marked a major evolution in SiriusXM’s digital strategy, and I played a key role in shaping the product’s functionality and interface from concept through release.

Key Contributions:

• Led the UX/UI design for TOUR — SiriusXM's flagship aftermarket 360L device

• Designed a responsive interface for both touch and rotary input across varied vehicle types

• Worked cross-functionally with product, engineering, and marketing to deliver a cohesive experience tailored to driver attention and safety standards

• Created prototypes for usability testing, navigation logic, and content discovery

• Introduced a content-forward layout that balanced personalization, live programming, and on-demand listening

This product not only launched 360L in the aftermarket space — it set the tone for future in-car experiences across OEM partnerships.